The Lipman Group Sotheby’s International Realty Launches Game-Changing New Website as the Basis of Innovative Marketing Initiatives
Nashville’s premier residential real estate firm, The Lipman Group Sotheby’s International Realty has announced the launch of the company’s new website, thelipmangroup.com, completely redesigned and reengineered with innovative features and functionality, all focused on optimizing the consumer’s experience.
“Utilizing razor-fast navigation, enhanced high-resolution imagery and robust interactive content, we have striven to provide The Ultimate Address in Real Estate,” said Lawrence Lipman, Broker of The Lipman Group Sotheby’s International Realty. “Our new website creates an exciting and comprehensive presentation of properties and real estate information. With exceptional ease of access, the real estate search experience and marketing exposure it offers are beyond compare.”
“The combination of our robust local market content and Sotheby’s International Realty’s worldwide inventory of luxury homes and customized globalization features allows us to offer an unmatched experience in the real estate space,” said Michelle Maldonado, Director of Sales and Growth for The Lipman Group Sotheby’s International Realty. “Our new website is translated in 15 languages, presents listing prices in 50 currencies, and includes an automatically generated video for every listing in multiple languages, allowing an unparalleled ability to reach a global audience of home buyers.” Adds Mr. Lipman, “We developed our website as an extraordinary resource for consumers worldwide, providing them with exclusive advantages and tangible benefits.”
Employing the most advanced and versatile technologies available, the user-friendly website integrates a prominent search bar that instantly engages visitors to define and refine their search for a property according to their personal requirements – by location, radius or map area as well as by price, amenities, property type, lifestyle, and more. A carousel of featured properties displays new listings, open houses and international offerings. Information on local and regional market trends is another valuable resource instantly accessible from the website homepage.
“Our new website was built on the Sotheby’s International Realty cascading platform, creating a web ecosystem that is both user-friendly and ever evolving to the needs of today’s consumer,” said Stephanie Lloyd, Director of Marketing for The Lipman Group Sotheby’s International Realty. “By partnering with one of the world’s premier technology providers specializing in powering major media and real estate companies, we have the upper hand in providing game-changing technology and search features to our clients.”
The Lipman Group Sotheby’s International Realty partnered with Gabriels Technology Solutions, a leading private e-commerce company also supporting such iconic brands as The New York Times’ Real Estate Portal and online Real Estate vertical of The Boston Globe. Additionally, the company developed and powers HGTV’s frontdoor.com with over 5,000,000 real estate listings nationally.
About The Lipman Group Sotheby’s International Realty
The Lipman Group Sotheby’s International Realty was formed under the strong leadership of Lawrence M. Lipman. In 2006, the firm was awarded an affiliation with the prestigious Sotheby’s International Realty® brand which was built on a 260-year reputation and foundation of excellence. The award offers unparalleled access to the world’s most distinctive properties through its global affiliates. The agency’s relationship with this premier brand affirms its commitment toward providing clients with a superior level of service, marketing and expertise in Nashville and around the world. The Lipman Group Sotheby’s International Realty is located at 2002 Richard Jones Road, Suite C-104, Nashville, Tennessee, 37215.