Optimizing a Home’s Web Presence

Optimizing a Home’s Web Presence

In an age of personal computers, tablets and incredibly advanced phones, you should consider what kind of appeal your house has when it is viewed in a web browser instead of an actual visit.Where do you look first when determining what restaurant you are going to choose for dinner?

What about making the decision on which car is best for your family or where your next vacation will take you?

If you are like most Americans, then this search begins with the internet. The housing market is no different.

In an age of personal computers, tablets and incredibly advanced phones, the internet is a go to for shopping. With this in mind, you should consider what kind of appeal your house has when it is viewed in a web browser instead of an actual visit.

Images are the single most important factor in making a strong first impression to a potential buyer. The images of your home are going to sit next to thousands of others, which means they must be impressive or they are going to be overlooked.

Were your home shots taken with your camera phone or did you have someone come in and take professional interior photos? Before a buyer will ever read a home description they want to see what an image tells them. Let your photos speak to the beauty and potential of your home.

Having nice photos doesn’t always translate to spending a ton of money. Chances are there is someone in your contact list right now who owns a nice camera and would be happy to take some shots of your property in exchange for drinks or dinner. Don’t ever forget to utilize your resources. Often times when select a real estate agent to assist you they will have a trusted photographer of their own to recommend.

Once you wow the potential buyer with your excellent photos, they will then begin to read about your property. Your description is the next step in making or breaking a buyer’s interest. Using strong key words will entice a buyer to take the initiative to come and see the property in person. For instance, consider which description is more enticing when envisioning a yard: “We have a decent sized front yard,” or “The medium sized, fully-landscaped yard is fenced in and perfect for housing a pet or children’s play area.” Giving the yard a more elaborate description as well as listing potential uses for the space allows the buyer to envision their own use for the property.

There are plenty of words which are simple to use and relay strong meanings. Other examples are “chef’s kitchen,” insinuating top-of-the-line appliances and counter space, or “turnkey home,” which means a move-in ready, no changes necessary perfect house. Whatever description you choose, just make sure that your words are brief, honest and strategically relay the information about your home most suitable to buyers’ inquiries.

A good agent should have the knowledge and tools at hand to best serve your home sale on and offline. Talk to your agent about online appeal and see where your home falls in relation to others.

At The Lipman Group Sotheby’s International Realty, we add on many avenues of distribution on homes for sale. Our powerful new website has advanced search features; our blog garners over 5,000 readers per month; our YouTube Channel displays videos of many of our listings; plus we have the added, exclusive distribution to the renowned Sotheby’s International Realty website.

When beginning your Nashville home search, use our website or mobile app.

Lawrence Lipman, The Lipman Group Sotheby's International Realty

Lawrence Lipman, The Lipman Group Sotheby’s International Realty

Lawrence M. Lipman is the owner and president of The Lipman Group Sotheby’s International Realty in Nashville. Real Estate is his career, and also his passion. Lawrence welcomes questions and is always pleased to give advice. He can be reached by calling 615-364-3333.

Lipman Group Sotheby’s International Realty – Social Media Presence

While the Sotheby’s auction house may be the single oldest publicly traded name in the markets (over 235 years!), we are part of a brand that strongly embraces today’s standards in high-tech communication.

At The Lipman Group Sotheby’s International Realty, we’re proud to invite you to join us in our social media outlets:  Facebook, Twitter, YouTube, LinkedIn, subscribing to our blog (look to the right of the screen), searching listings on our home page, and downloading the mobile app to your phone!

Click here to see our Facebook page, and don't forget to hit the LIKE button!

Click here to see our Facebook page, and don’t forget to hit the LIKE button!

We're uploading videos all the time of great homes and mansions for sale in Nashville by The Lipman Group Sotheby's International Realty.  You can press the "Subscribe" button to make sure you see all of the new ones!

We’re uploading videos all the time of great homes and mansions for sale in Nashville by The Lipman Group Sotheby’s International Realty. You can press the “Subscribe” button to make sure you see all of the new ones!

Join the conversation on Twitter!

Join the conversation on Twitter!

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