Home Search goes Mobile

Thinking about buying a new house? According to a recent joint study by Google and the National Association of RealtorsThe Digital House Hunt: Consumer and Market Trends in Real Estatemost people begin their search online. In fact, 90 percent of the home buyers surveyed searched online during their home buying process.

The enhanced version of our brand’s SIR Mobile app, which features improved functionality, speed and performance, is now available to Android, Blackberry and iPhone users. The newly redesigned SIR Mobile app features the following enhancements: a new application design; dynamic property alerts for new listings, price reductions and open houses for the upcoming weekend with the capability to add open house schedules to a calendar; advanced search property filters including home size in square feet, lot size by acre and a selector for Advanced Search refinements.While online searches used to consist of time spent in front of a laptop or desktop computer, today these searches are taking place on mobile devices. Mobile devices and phones are becoming the ‘new standard’ for not only how we communicate but how we do business. Consumers are using mobile devices more and more to access housing market information. In fact, the study revealed the following:

– Estimated that 89% of new home shoppers use a mobile search engine at the beginning and throughout their research [Google & Compete Home Shopper Mobile Survey 2012]
– Approximately 50 % of all real estate searches are on mobile devices.  [Inman News]
– Realtor.org estimates that between 2011 and 2012 real estate searches on Google.com have grown 22%.
– Google real estate searches on mobile devices grew 120% from 2011 to 2012
– Estimated 20% of all real estate searches happen on mobile devices
– 49% of new home shoppers do mobile searches at the beginning of their research; 40 % do mobile searches throughout their research
– 44% of new home shoppers use mobile apps throughout their research process
– The #1 mobile activities for new home shoppers is getting information about a home; getting directions to a home is the #2 activity
– 77% of new home shoppers do mobile home research from home; 31% do so at work
– Home builder-related searches on tablets grew 362 % year-over-year
– Real estate broker-related searches on tablets grew 300% year-over-year

Read more:  Realtor.org

If you’re thinking about moving to Nashville or you’re currently looking for a new home in Nashville, our mobile real estate app is a must have for your on-the-go real estate search. The free SIR Mobile app downloads easily and then connects you to Nashville homes for sale or rent….even the one you’re sitting in front of wondering what the price is.

While being able to browse luxury homes internationally is fascinating, one of the true benefits for local Nashville users is that the App also browses the RealTracs MLS.

SIR Mobile App is available on Android, Blackberry and iPhone.

Download SIR App: go to http://m.SIR.com | go to your app store and search “Sotheby’s” | text “LIPMAN” to 87778

How to choose your next neighborhood: there’s an app for that

We often write about where to live in Nashville – it’s an easy topic because each area is unique and they all have their own amenities. Click here to view our Where to Live series for individual Nashville neighborhoods. If you need even more resources to choose where to live, there’s an app for that!

Here are a handful of online neighborhood-finding resources:

1. Nextdoor. The age-old measure of friendly neighbors was how amenable they might be to a request to borrow a cup of sugar. Then, it was all about whether an area had its own Neighborhood Watch, then whether it throws a block party for National Night Out. Increasingly, though, the measure of a connected neighborhood is its social infrastructure online: Email lists and Facebook groups can be a good sign, but are often tough to find unless a home’s seller or the neighbors simply tell you they exist.

Nextdoor is a site where nothing but neighborhood social networks live and operate in one user-friendly place. It’s relatively new, so chances are good that your target neighborhood might not be there (yet), but if you do happen to see that the neighborhood of your dreams has a Nextdoor network, that’s a very good sign.

Walk Score actually assigns cities, neighborhoods, streets and individual addresses a numerical Walk Score rating that is exceedingly useful in helping buyers compare homes and neighborhoods on walkability; helping relocators start to get a feel for the daily lifestyle they would experience in various parts of the same town; and even helping sellers communicate their home's walkability in a meaningful way to buyers.2. Walk Score. If you’re looking for a neighborhood with high “walkability” (as defined by WalkScore.com to encompass everything from ample amenities for everyone from bus riders to walkers to bicyclists, to shopping areas where the storefronts are very near to the sidewalks), this is the authoritative resource.

Walk Score actually assigns cities, neighborhoods, streets and individual addresses a numerical Walk Score rating that is exceedingly useful in helping buyers compare homes and neighborhoods on walkability; helping relocators start to get a feel for the daily lifestyle they would experience in various parts of the same town; and even helping sellers communicate their home’s walkability in a meaningful way to buyers.

The enhanced version of our brand’s SIR Mobile app, which features improved functionality, speed and performance, is now available to Android, Blackberry and iPhone users.  The newly redesigned  SIR Mobile app features the following enhancements: a new application design; dynamic property alerts for new listings, price reductions and open houses for the upcoming weekend with the capability to add open house schedules to a calendar; advanced search property filters including home size in square feet, lot size by acre and a selector for Advanced Search refinements.3. SIR Mobile App. The enhanced version of our brand’s SIR Mobile app, which features improved functionality, speed and performance, is now available to Android, Blackberry and iPhone users.

The newly redesigned  SIR Mobile app features the following enhancements: a new application design; dynamic property alerts for new listings, price reductions and open houses for the upcoming weekend with the capability to add open house schedules to a calendar; advanced search property filters including home size in square feet, lot size by acre and a selector for Advanced Search refinements. The Advanced Search refinements now offer the ability to show only homes with open houses, all new to market properties and those that have had a recent price reduction.

4. StreetAdvisorStreetAdvisor is like Yelp for neighborhoods: You type in a city price range or “personality” factor, and it gives you the local neighborhoods that have rated the highest on these elements, along with oodles of reviews of that part of town by the locals who live there. It also has a handy Q-and-A feature, where neighborhood residents-to-be ask very detailed questions, and those who live there readily reply, and a leaderboard that lives on the home page, showing which neighborhoods’ rankings have been moving up or down, of late.

5. Trulia LocalTrulia Local offers all sorts of beautiful, easy-to-use, data-driven interactive maps for homebuyers considering a property in a given neighborhood.

Type in a given city, and you’ll be given color-coded heat maps that allow you to surface, in a single click, everything from the rate of violent-to-non-violent crimes across town and in specific, zoomed-in neighborhoods, to grocery stores, restaurants, banks and post offices and even the actual homes listed for sale overlaid on this same map with little price tags, so you can see at a glance how prices are different in different parts of town.

And this map also has a feature I’ve never seen anywhere else: a commute-time map. You can use a simple slider to give the map your maximum desired commute time, and the map adjusts in color and scope to show you what areas you can reach from a given address on the map within that commute time frame. As you move your map to various spots, the map gives you even more precise time frames for how long it would take to get to your mouse from the “from” address.

6. National Clandestine Laboratory Locator. The title of this site sounds almost intriguing, with its hint of James Bond-style mystery. But the subject matter is super-serious: The federal Drug Enforcement Agency operates this database of homes that have been used to operate drug laboratories — mostly for the manufacture of methamphetamines.

A number of homebuyers have been hit with the horror of buying a bargain-priced home from an estate or bank, only to realize after moving in and after suffering medical symptoms that their home was once a drug lab and is completely contaminated with costly-to-eradicate chemicals.

Many times, these homes are sweet-looking, older homes that had been left vacant by an elderly owner’s illness or had been longtime rentals. This is more a neighborhood- and property-specific vetting tool than one you would use to find a neighborhood in the first place, but you’d be remiss not to click the link for your state and search for the name of your prospective street(s) before you buy a home.

Similarly, many states offer their own meth lab property database(s), and some third-party real estate disclosure providers will even search these databases for a homebuyer.

Source: InmanNews

The Tennessean features The Lipman Group and Tech-Savvy Homebuyers

Source: The Tennessean

Tech-savvy buyers, sellers stay on cutting edge of real estate market

Written by Bill Lewis For The Tennessean
To download our free iPad and mobile app, click here to visit the iTunes store. For Android and Blackberry users, text SA to 87778

To download our free iPad and mobile app, click here to visit the iTunes store. For Android and Blackberry users, text SA to 87778

Lawrence Lipman remembers taking “the big, fat book,” the one that listed all of the homes for sale in Middle Tennessee, to meetings with clients who were considering selling their home or looking for a house to buy.

Today Lipman and other Realtors across the region travel lighter. He just takes his iPad to meetings with clients, who appreciate the convenience of seeing every home for sale or being able to place their home in the Multiple Listing Service with a touch of the screen.

“We are as wired as we know how to be and want to stay on the cutting edge,” said Lipman, whose company, The Lipman Group Sotheby’s International Realty, has its own iPad and smart phone app. When home shoppers click on a property, they can see information about surrounding schools, restaurants, grocery stores, government buildings, gas stations, child care, workout facilities and more. The app also allows shoppers to see properties around the world.

The company’s yard signs display QR codes. With a swipe of a smart phone, buyers are linked to information about the house on the Internet and can text an agent, he said.

At least 95 percent of home shoppers start their search online, Lipman said, and Realtors have enthusiastically responded by offering technology that makes the home buying and selling process easier.

To download our free iPad and mobile app, click here to visit the iTunes store. For Android and Blackberry users, text SA to 87778

Optimizing a Home’s Web Presence

Optimizing a Home’s Web Presence

In an age of personal computers, tablets and incredibly advanced phones, you should consider what kind of appeal your house has when it is viewed in a web browser instead of an actual visit.Where do you look first when determining what restaurant you are going to choose for dinner?

What about making the decision on which car is best for your family or where your next vacation will take you?

If you are like most Americans, then this search begins with the internet. The housing market is no different.

In an age of personal computers, tablets and incredibly advanced phones, the internet is a go to for shopping. With this in mind, you should consider what kind of appeal your house has when it is viewed in a web browser instead of an actual visit.

Images are the single most important factor in making a strong first impression to a potential buyer. The images of your home are going to sit next to thousands of others, which means they must be impressive or they are going to be overlooked.

Were your home shots taken with your camera phone or did you have someone come in and take professional interior photos? Before a buyer will ever read a home description they want to see what an image tells them. Let your photos speak to the beauty and potential of your home.

Having nice photos doesn’t always translate to spending a ton of money. Chances are there is someone in your contact list right now who owns a nice camera and would be happy to take some shots of your property in exchange for drinks or dinner. Don’t ever forget to utilize your resources. Often times when select a real estate agent to assist you they will have a trusted photographer of their own to recommend.

Once you wow the potential buyer with your excellent photos, they will then begin to read about your property. Your description is the next step in making or breaking a buyer’s interest. Using strong key words will entice a buyer to take the initiative to come and see the property in person. For instance, consider which description is more enticing when envisioning a yard: “We have a decent sized front yard,” or “The medium sized, fully-landscaped yard is fenced in and perfect for housing a pet or children’s play area.” Giving the yard a more elaborate description as well as listing potential uses for the space allows the buyer to envision their own use for the property.

There are plenty of words which are simple to use and relay strong meanings. Other examples are “chef’s kitchen,” insinuating top-of-the-line appliances and counter space, or “turnkey home,” which means a move-in ready, no changes necessary perfect house. Whatever description you choose, just make sure that your words are brief, honest and strategically relay the information about your home most suitable to buyers’ inquiries.

A good agent should have the knowledge and tools at hand to best serve your home sale on and offline. Talk to your agent about online appeal and see where your home falls in relation to others.

At The Lipman Group Sotheby’s International Realty, we add on many avenues of distribution on homes for sale. Our powerful new website has advanced search features; our blog garners over 5,000 readers per month; our YouTube Channel displays videos of many of our listings; plus we have the added, exclusive distribution to the renowned Sotheby’s International Realty website.

When beginning your Nashville home search, use our website or mobile app.

Lawrence Lipman, The Lipman Group Sotheby's International Realty

Lawrence Lipman, The Lipman Group Sotheby’s International Realty

Lawrence M. Lipman is the owner and president of The Lipman Group Sotheby’s International Realty in Nashville. Real Estate is his career, and also his passion. Lawrence welcomes questions and is always pleased to give advice. He can be reached by calling 615-364-3333.

App for Nashville Homes for Sale

If you’re thinking about moving to Nashville, or you’re currently looking for a new home in Nashville, our mobile real estate app is a must have for your on-the-go real estate search.

The free app for your iPhone or SmartPhone downloads easily and then connects you to Nashville homes for sale or rent….even the one you’re sitting in front of wondering what the price is.  You can search by street address or by GPS location with our mobile real estate app.

Click here to go to our home page and enter your phone number to receive our mobile real estate app....or Text: LIPMAN To: 87778

Click here to go to our home page and enter your phone number to receive our mobile real estate app….or Text: LIPMAN To: 87778

To download the app, Text: LIPMAN To: 87778 or click on our home page, scroll down to see the form and enter your number and we’ll send it to your phone.