Extraordinary Marketing

Interactive. Accessible. Engaging. Our 2013 media strategy is designed to deliver 700 million impressions in an effort to drive incremental brand awareness and align us with media partners that boast the most qualified subscriber bases that are found on newsstands and online today.

 

 

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THE NEW YORK TIMES

Our 2012 collaboration with The New York Times/International Herald Tribune is made up of many components that are exclusive to the Sotheby's International Realty network, delivering a highly-visible, multi-faceted and innovative print and digital media program that reaches millions of readers and online users of these preeminent global media brands.

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THE WALL STREET JOURNAL

The Wall Street Journal digital network provides our brand with access to a targeted audience of business consumers, investors, executives and decision makers. Our 2012 collaboration is made up of many components that are exclusive to the Sotheby's International Realty network, providing a pure digital presence and delivering global exposure throughout WSJ.com, Asia.wsj.com and Europe.wsj.com, along with a dedicated microsite, "The Business of Extraordinary Living."

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Google

Over 1,000,000 highly-qualified visitors found their way to sothebysrealty.com through our search engine advertising efforts on Google. This also includes translated search engine advertising campaigns running on the in-country version of Google in Spain, Argentina, Portugal, Brasil and many more to come later this year.

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YouTube

Our YouTube brand channel is a destination providing limitless exposure for the properties and lifestyles represented by our network. As the number one online video site, 2nd largest search engine and 3rd largest website in the world, YouTube is where 60% of all worldwide video streams occur. Naturally with three billion views occurring each day, YouTube provides the proper gateway to drive viewership to our brand channel and thus…your listing.

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BBC

This unique collaboration, the first of its kind for the BBC, is designed to leverage their global influence and showcase our brand's growing worldwide strength through an exclusive partnership that is made up of an integrated presence on the BBC's website through the sponsorship of their "Living In" and "Once You're There" programs – both of which focus on the world'/resources/s most amazing destinations.

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THE TELEGRAPH

Our exclusive partnership with The Telegraph, the best-selling of all quality newspapers in the United Kingdom, celebrates the world's best places to live through integrated pages of custom content. Additionally, Sotheby's International Realty listings are dominantly displayed in The Telegraph's real estate portal.

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FINANCIAL TIMES

Our robust media plan provides maximum global exposure for our network's listings with strategically-placed, media rich banners on the Financial Times' flagship website, ft.com, as well as on ftchinese.com.

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SOUTH CHINA MORNING POST

Extending our brand's presence toward the Pacific Rim, our partnership with the South China Morning Post was formed to feature our network's listings in strategically-placed banner ads across their award-winning online portal, scmp.com.

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THE NEWS

The News is published weekly and distributed to homes each Wednesday in the Nashville market. Click here for the area of coverage: www.gcanews.com/newspapers.html. The News is the largest weekly newspaper group in Nashville. Our readers enjoy the focus we place on local news, current happenings, business features and social events. Readers keep The News in their home from one edition to the next, which means your home continues to receive additional exposure over and over again!

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TODAY'S HOMES

Todays’ Homes is a full color city homes and lifestyles magazine published monthly and mailed throughout Nashville and surrounding counties to an upscale audience. The editorial content is locally written and contains stories on Nashville homes, people, businesses, food, entertainment, gardening, Landscaping, decorating, and more. Today’s Homes is highly read and it’s not uncommon to find several issues on the coffee table in many of our readers homes.

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NFOCUS

Nfocus Magazine reflects the people, culture and generosity of up and comers and longtime bluebloods in Nashville. If you’re looking to view homes or purchase photos from a recent local social event, ball, fundraiser or cocktail party, you’ll find them here at Nfocus magazine. In addition to photographs we’ve got coverage of high society weddings, and articles on local lifestyles, such as luxurious living.

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NASHVILLE CITY PAPER

The Nashville City Paper is a local source for news, sports, business and lifestyle information, published Monday through Friday.

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NASHVILLE SCENE

Nashville Scene is an alternative weekly, with commentary, news and reviews of local arts and entertainment, and a wide variety of features.

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